Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard
Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology
and author/coauthor of several books on photography, perception, semiotics and advertising.
(Photo by Vicki H. Wilson).
The artist whose work inspired these two advertisements was,
A) Leonardo da Vinci
B) Michelangelo
C) Raphael
Picture of Leonardo da Vinci (1452 - 1519).
c. Corinne Whitaker 2011
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The AdHoc archives are available here.