Ad Hoc

Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.

(Photo by Vicki H. Wilson).

The artist whose work inspired these two advertisements was,

A) Leonardo da Vinci

B) Michelangelo

C) Raphael

Answer: The artist was Leonardo da Vinci (1452-1519. He was an Italian Renaissance painter, sculptor, architect, engineer, inventor, anatomist, botanist, and writer. His famous paintings include the Mona Lisa and The Last Supper. He was a contemporary of the younger Michelangelo (1475-1564).

Picture of Leonardo da Vinci (1452 - 1519).

c. Corinne Whitaker 2011

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