Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.

(Photo by Vicki H. Wilson).

The gentleman in this Absolut ad was an important and popular American caricaturist who was well known for his line drawings of celebrities and Broadway performers and for his playful embedding of his daughter's name, Nina, in many of his drawings. In this ad he playfully represents himself signing his name to an Absolut Vodka label. His name is;

A) Albert Hirschfeld

B) S.J.Perelman

C) Scott McCloud