Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising. (Photo by Vicki H. Wilson).

This ad for Scoresby Scotch was influenced by the Pop Art style of which artist?

A) Andy Warhol

B) Richard Hamilton

C) Roy Lichtenstein