Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising. (Photo by Vicki H. Wilson).

The AT&T ad using a painted hand to suggest an animal is part of a series and can be traced back to the clever hand creatures created by the artist,

A) Archimboldo

B) Max Ernst

C) Mario Mariotti