Ad Hoc

Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.

(Photo by Vicki H. Wilson).

The sculpture shown in this J&B whiskey ad is by:

A) Auguste Rodin

B) Anselm Kiefer

C) Edgar Degas

Answer: The sculpture is by Rodin and is called "The Thinker". Created in 1879 - 1889, "The Thinker" is among the most recognized works in all of sculpture.

c. Corinne Whitaker 2011

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