Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard
Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology
and author/coauthor of several books on photography, perception, semiotics and advertising.
(Photo by Vicki H. Wilson).
The sculpture shown in this J&B whiskey ad is by:
A) Auguste Rodin
B) Anselm Kiefer
C) Edgar Degas
c. Corinne Whitaker 2011
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The AdHoc archives are available here.