Ad Hoc

Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising. (Hope you enjoy this new portrait of George Washington Zakia - photo courtesy of Dan Burkholder).

The picture in this Kikkoman ad was based on a painting by:

A) Giorgio Vasari

B) Salvatore Dali

C) Giuseppe Arcimboldo

Answer: Giuseppe Arcimboldo. Arcimboldo was an Italian Manierist Painter. In 1562 he became Court Portraitist to the Habsburg Court in Vienna. He did many such paintings of human faces using fruits, vegetables and the like and has been much copied.

c. Corinne Whitaker 2010

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