Ad Hoc

Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.

(Photo by Vicki H. Wilson).

The "Sea Island Cotton" ad is based on a painting by what artist?

A) Manet

B) Monet

C) Renoir

Answer: The ad was based on a painting by Renoir and is called "Dance at Bougival."

Renoir (1841-1919) was a French Impressionistic painter.

c. Corinne Whitaker 2012

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