Ad Hoc

Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising. This month marks the beginning of our third year of AdHoc articles. (Photo by Vicki H. Wilson).

This ad for "The Wines of Italy", displaying the Three Graces, is from a painting by:

A) Botticelli

B) Raphael

C) Mantegna

Answer: The Three Graces are from the painting "Primavera" by Sandro Botticelli. It was painted in 1482. Two other important paintings by Botticelli are "Birth of Venus" (1485) and "Adoration of the Magi" (1475-76).

Sandro Botticelli, (1445-1510) Self Portrait.

c. Corinne Whitaker 2010

Be sure to email with your comments about Ad Hoc.

The AdHoc archives are available here.