Ad Hoc

Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month.


Think of this ad as being a jigsaw puzzle. You are to put together the significant components (the signifiers) to determine what is being suggested.

1.The color red symbolizing passion?

2.Right hand lifting dress.

3.Prominent tubular railing as a metaphor.

4.Partially opened lips.

5.Wind swept hair.

6.Dreaming eyes looking into the distance.

7.Beautiful blue sky and powdery clouds.

Let us forget things and consider only relations. Georges Braque

Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.

c. Corinne Whitaker 2009

Be sure to email with your comments about Ad Hoc.