Ad Hoc

Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising. (Photo by Vicki H. Wilson).

This ad for Scoresby Scotch was influenced by the Pop Art style of which artist?

A) Andy Warhol

B) Richard Hamilton

C) Roy Lichtenstein

Answer: The picture in the Scoresby ad was influenced by the work of Roy Lichtenstein (1923 - 1997), an American Pop Artist. Pop Art had its beginnings in the mid 1950's in Britain and in the late 50's in the United States.

c. Corinne Whitaker 2010

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