Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.
For the New Year, Dr. Zakia continues his investigation of how advertising incorporates art.
Night Spice, the new fragrance for men, is based on a painting by which artist? (answer below)
A) Salvatore Dali
B) Man Ray
C) René Magritte
c. Corinne Whitaker 2010
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