Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. For September, Dr. Zakia brings us two gems.
Rex Diversity
This ad appeared in the Raleigh, NC newspaper. Rex proudly announced, “The area's leading surgeons have come together at Rex, which is part of the University of North Carolina Health Care, which is associated with UNC-Chapel Hill School of Medicine."
The good news is that we have 17 surgeon specialists in the area in which I live. The bad news is that there are no women surgeons or African Americans represented. The photo looks like one of exclusive country club members taken some years ago. A friend commenting on the photo mistook it for a vintage photograph.
Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.
c. Corinne Whitaker 2009
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