Ad Hoc

Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.

(Photo by Vicki H. Wilson).

The commissioned label for this vodka bottle is by what surrealist painter?

A) Salvador Dali

B) Roland Penrose

C) Yves Tanguy

Answer: The vodka label was created by Salvador Dali.

Salvador Dali (1904-1989) was a prominent Spanish Catalan surrealist painter who also worked in film, sculpture and photography.

Photo of Salvador Dali (1904 - 1989).

c. Corinne Whitaker 2011

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