Ad Hoc

Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising. (Photo by Vicki H. Wilson).

I never thought of magazine covers as a form of advertising but if one thinks about it they certainly are. They are advertising their magazine, and we all know the importance of the cover in capturing the eye. Their clever covers are one of the reasons I subscribe to the magazine. What artist influenced the picture on this timely July cover?

A) Andy Warhol

B) Albrecht Durer

C) Maurits Escher

Answer: Maurits Escher's 1938 woodcut "Sky and Water" was the inspiration for the New Yorker's cover.

c. Corinne Whitaker 2010

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