Ad Hoc

Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.

(Photo by Vicki H. Wilson).

The painting used to advertise Van Cleef and Arpels is by the painter:

A) Gauguin

B) Malevich

C) Modigliani

Answer: : The painting is by the Italian painter and sculptor Modigliani who often painted mask-like faces and elongated forms. He died at an early age of 35.

Photo of Modigliani.

c. Corinne Whitaker 2011

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