Ad Hoc

Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising. (Photo by Vicki H. Wilson).

This warped Cartier watch was probably inspired by the work of what artist?

A) Frida Kahlo

B) Dorothea Tanning

C) Salvatore Dali

Answer: The answer is C., Salvatore Dali, the famous Spanish Surrealist artist. The painting is titled "Persistence of Memory" and was created in 1931.

c. Corinne Whitaker 2010

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