AdHoc, our monthly comment on the hidden implications in advertisements, was written by our esteemed colleague and friend, Dr. Richard Zakia. Richard D. Zakia was Professor Emeritus, Rochester Institute of Technology, and author/coauthor of several books on photography, perception, semiotics and advertising. He passed away in March, 2012. We are privileged to maintain his archive.

February, 2012: Sea Island Cotton
cotton
January, 2012: The Thinker
thinker
December, 2011: Visa Signature
visa
November, 2011: Man Ray
manray
October, 2011: da Vinci
davinci
August, 2011: Dali
salvador
July, 2011: Hirschfeld
hirschfeld
June, 2011: Andy
andy
May, 2011: Absolut
absolut
April, 2011: Vancleef
vancleef
February, 2011: Graces
graces
January, 2011:Crystal
crystal
December, 2010: Dream
dream
November, 2010: Nunn
nunn
October, 2010: Prison
prison
September, 2010: Painted Hand
paintedhand
August,2010: Sky and Water
skyandwater
July, 2010: Wristwatch
wristwatch
June, 2010: Escher
escher
May, 2010: Gainsborough
gainsborough
April, 2010: Roy Lichtenstein
lichtenstein
March, 2010:Arcimboldo
arcimboldo
February, 2010: Veronese
veronese
January, 2010: Magritte's Mirror
magritte
December, 2009: Dewar's Bathtub
bathtub
November, 2009: Goya's Maja
maja
October, 2009: M&M
m&m
September, 2009: Oscar Meyer
oscar
August, 2009: Izod
izod
July, 2009: Faces
faces
June, 2009: Eileen Fisher
eileenfisher
May, 2009: Victoria's Secret
victoria
April, 2009: Bebe
bebe
March, 2009: Caress
caress
February, 2009: Dior
dior